![]() It should be noted that some current models have even used NOS parts.) 2014 has been an especially exciting year for Squale. What they make are watches that very much look and feel as though they were designed (they were) and built in the 60s and 70s, albeit with modern manufacturing processes. The watches Squale makes today arent marketing ploys or upsized reinterpretations of a bygone era. They directed production back to automatic dive watches, tapping into Squales rich past and paying homage to some of their most important historical models (read our review of the Squale 101 Atmos Ref.Ī ). With that, the brand faded from memory, but never truly went away In 2010, Squale returned to the spotlight, this time under the Maggi family, Squales longtime Italian distributor. Though Squale persevered, efforts were refocused on producing affordable quartz models. The brand saw some serious growth under his tutelage, and throughout the 60s and 70s Squale was a respected leader in the dive watch world (in fact, a number of brands, from Doxa to Blancpain, subcontracted Squale to build cases for their watches). ![]() Despite the effort, it all feels a bit disingenuous, with marketing departments clearly playing up heritage to sell consumers stories that, more often than not, arent true.
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